We educate and engage communications professionals on the way to communicate responsibly.


Collectively, we’re exploring and discovering new ways to measure the impact of our work, while bringing new industry standards to communications.

Impact Relations is the discipline of sharing stories that help organizations create a positive social or environmental impact. No spin. No fluff. Just authentic and strategic messaging and communications.


By crafting messages that are transparent, authentic, meaningful and resonant, organizations can perform and communicate better while inspiring stakeholders with substantive commitments to social and environmental responsibility. Impact relations seeks to align messaging with values, and measure communications effectiveness beyond traditional media metrics.

In developing Impact Relations, we’ve created a framework that allows organizations and individuals to effectively convey their impact through storytelling in order to amplify beneficial outcomes, enhance reach and resonance, and inspire change.


Stories have the power to wake people up and serve as a catalyst for systemic change. Our mission is to leverage those stories to inspire collective impact. Our vision is to set a framework and standards for the communications industry, and make transparent, authentic communications the norm.

Impact Stories

Read about some of the people in the industry applying the Impact Relations philosophy.

Impact Relations Services


Impact Storytelling

Energizing stakeholder communications through media relations, creative campaigns, social media, event activations, and more – all designed to educate, inspire and empower.

Impact Consulting

Strategic problem solving for some of today’s greatest challenges, providing solutions and direction, via social and environmental impact consulting.

Impact Assessments

Measuring the social and environmental impact of clients and their campaigns by auditing workplace wellness performance and ensuring transparency when reporting on sustainability issues.

The Definitive Guide to Impact Relations

The Definitive Guide to Impact Relations was developed as a tool kit and training guide for communications professionals – public relations, media relations, strategic communications and social media professionals/online storytellers – to apply Impact Relations into their work and service offering. Sign up to receive volume 1.

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About Impact Relations

Impact Relations is dedicated to promoting the widespread practice of PR and communications for positive impact. We’re shaping the future of PR.

© 2017 Impact Relations

Impact Relations is a new industry that has evolved from public relations and the need for authentic and transparent communications, which inspire positive social change and behavior. Our mission is to grow Impact Relations into a thriving industry that leads – and inspires – by example. We can’t do it alone so please sign up here to join our network, as we collectively shape the future of PR.

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