Impact Relations is the discipline of sharing stories that help organizations create a positive social or environmental impact. No spin. No fluff. Just authentic and strategic messaging and communications.
By crafting messages that are transparent, authentic, meaningful and resonant, organizations can perform and communicate better while inspiring stakeholders with substantive commitments to social and environmental responsibility. Impact relations seeks to align messaging with values, and measure communications effectiveness beyond traditional media metrics.
In developing Impact Relations, we’ve created a framework that allows organizations and individuals to effectively convey their impact through storytelling in order to amplify beneficial outcomes, enhance reach and resonance, and inspire change.
Our mission is to grow Impact Relations into a thriving new industry, one that leads—and inspires—by example. Impact Relations is a discipline defined by authentic, resonant communications strategies that help businesses be better; perform better, communicate better, and lead better to make a positive environmental, governance, and social impact.
Read about some of the people in the industry applying the Impact Relations philosophy.
Impact Relations practitioners consist of people and companies in public relations, strategic planning, and other types of marketing communications.
The Definitive Guide to Impact Relations was developed as a tool kit and training guide for communications professionals – public relations, media relations, strategic communications and social media professionals/online storytellers – to apply Impact Relations into their work and service offering. Sign up to receive volume 1.
© 2017 Impact Relations