We educate and engage communications professionals on the way to communicate responsibly.
Impact Relations is the discipline of sharing stories that help organizations create a positive social or environmental impact. No spin. No fluff. Just authentic and strategic messaging and communications.
By crafting messages that are transparent, authentic, meaningful and resonant, organizations can perform and communicate better while inspiring stakeholders with substantive commitments to social and environmental responsibility. Impact relations seeks to align messaging with values, and measure communications effectiveness beyond traditional media metrics.
In developing Impact Relations, we’ve created a framework that allows organizations and individuals to effectively convey their impact through storytelling in order to amplify beneficial outcomes, enhance reach and resonance, and inspire change.
Stories have the power to wake people up and serve as a catalyst for systemic change. Our mission is to leverage those stories to inspire collective impact. Our vision is to set a framework and standards for the communications industry, and make transparent, authentic communications the norm.
Read about some of the people in the industry applying the Impact Relations philosophy.
The Definitive Guide to Impact Relations was developed as a tool kit and training guide for communications professionals – public relations, media relations, strategic communications and social media professionals/online storytellers – to apply Impact Relations into their work and service offering. Sign up to receive volume 1.
© 2017 Impact Relations