Impact Relations is a discipline of communications that influences positive social and environmental impact. No spin. Just authentic and strategic communications.
By crafting messages that are transparent, authentic, meaningful and resonant, organizations can perform and communicate better while inspiring stakeholders with substantive commitments to social and environmental responsibility. Impact relations seeks to align messaging with values, and measure the effectiveness of communications beyond traditional media metrics.
In developing Impact Relations, we’ve created a framework that allows organizations and individuals to effectively convey their impact through storytelling in order to amplify beneficial outcomes, enhance reach and resonance, and inspire change.
Stories have the power to wake people up and serve as a catalyst for systemic change. Our mission is to leverage those stories to inspire collective impact. Our vision is to set a framework and standards for the communications industry, and make transparent, authentic communications the norm.
Read about some of the people in the industry applying the Impact Relations philosophy.
Strategic problem solving for some of today’s greatest challenges, providing solutions and direction, via social and environmental impact consulting.
Measuring the social and environmental impact of clients and their campaigns by auditing workplace wellness performance and ensuring transparency when reporting on sustainability issues.
Energizing stakeholder communications through media relations, creative campaigns, social media, event activations, and more – all designed to educate, inspire and empower.
Use your communications skills to create systemic change, and leverage stories to inspire collective impact.
Demonstrate your commitment to transparent communications.
Shape the evolution of Impact Relations; lend your voice to debates on industry standards for purpose-driven communications.
The Evolving Guide to Impact Relations was developed as a tool kit and training guide for communications professionals – public relations, media relations, strategic communications and social media professionals/online storytellers – to apply Impact Relations into their work and service offering. Sign up to receive volume 2.