Impact Relations is a communications discipline, practice, and professional service, aimed to use communications strategies, messaging, campaigns, and storytelling to influence positive social and environmental impact. No spin. Just authentic and strategic communications. The Impact Relations framework outlines three core elements of this discipline.
Impact Relations practitioners are among a growing network and community of values-aligned, impact-driven communicators. The industry is comprised of entire agencies, individual practitioners, in-house brand and corporate representatives, and students – who have a shared goal to use communications as a catalyst for positive change.
The Impact Relations Institute (IRI) is a nonprofit organization created to legitimize, govern, educate, and scale the practice of Impact Relations. Its members are among a community of socially responsible communicators who have pledged to the responsible communications standards set out by the Impact Relations governance board.