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Brands and organizations all over the world are finding unique, creative and innovative ways to participate and mobilize the public in the fight to end systemic racism. Whether that’s Fortnite’s We the People virtual event or Netflix’s inclusion of a dedicated Black Lives Matter content...

The battle to end systemic racism is not one that can be fought overnight, it requires education to ensure oppressive systems can be dismantled and to inspire younger generations to seek systemic change. The world’s most popular battle royale online video game, Fortnite, hosted an...

To celebrate health heroes getting us through the pandemic, Canadian shoe store, Fluevog Shoes developed the Dr. Henry special edition operettas. Dr. Bonnie Henry is the Provincial Health Officer for British Columbia, Canada and has been continually praised for her thoughtful and genuine guidance and...

As the Black Lives Matter movement in pursuit of racial equality continues to unfold, brands around the world are working out the most authentic and impactful ways to address and help solve systemic racism....

The tragic death of Geroge Floyd has sparked a collective sense of outrage accompanied by a global movement in search of justice. Black Lives Matter, a global leader in the movement to eradicate white supremacy and fight the violence inflicted on Black communities, has since...

Earlier this month, US government officials in 48 states recommended schools remain closed for the remainder of the 2020 academic year. School closures, while necessary to maintain and enforce social distancing guidelines, can result in students across the country being left without their primary opportunity...

With the rise of purpose-driven business comes a new approach to communications and marketing, emerging from a consumer-driven need to see brands embody authenticity and demonstrate tangible, positive outcomes. Attracting business and support is no longer simply about building your brand’s reputation and showcasing great products...