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During the last week, we witnessed the murder of George Floyd by a police officer using unnecessary and excessive force in Minneapolis, MN. We want you to know that we recognize, hear, and stand by the black community in this moment of grief and outrage. As...
Earlier this month, US government officials in 48 states recommended schools remain closed for the remainder of the 2020 academic year. School closures, while necessary to maintain and enforce social distancing guidelines, can result in students across the country being left without their primary opportunity...
With the rise of purpose-driven business comes a new approach to communications and marketing, emerging from a consumer-driven need to see brands embody authenticity and demonstrate tangible, positive outcomes. Attracting business and support is no longer simply about building your brand’s reputation and showcasing great products...
Cleaning supplies have become a coveted commodity since the beginning of this pandemic. Disinfectant shortages made the news and companies around the world have stepped up to support people in fighting COVID-19. One of them being American multinational consumer goods corporation Procter & Gamble (P&G)....
In late March Ford Motor Company announced its plan to counter the effects that the COVID-19 pandemic was having on the healthcare system by getting involved in the production of much-needed PPE, ventilators and respirators....
People across the world are finding inspiring ways to thank frontline healthcare workers. Seeing them in need of Personal Protective Equipment (PPE), Pledgecamp, a crowdfunding platform centered on accountability and trust, is providing a medium for people to be able to directly support healthcare workers...
As the Covid-19 crisis continues to spread like a wildfire, many businesses are seeking a lifeline. Stimulus plans notwithstanding, the crisis is forcing bankruptcies and is on course to precipitate a recession the like of which the world has not witnessed since the great depression...
Frontline hospital staff are working around the clock to ensure we can win the battle against COVID-19. Many companies have taken notice and are finding ways to do their part in supporting them. ...
Using the tagline ‘We may be apart, but we’ll get through this together’, Airbnb has taken on the responsibility of helping those who are most valuable, yet facing the highest risk during these challenging times....
It is no secret that these past few weeks have been exceptionally challenging for businesses, with over 90 US retailers having had to temporarily close their doors due to COVID-19. Companies are faced with continued, unprecedented challenges, and how they communicate their approach to these...