24 Sep Spotlight | Climate campaign of the Day | KIND Snacks
Snack company, KIND has set itself an ambitious sustainability standard moving forward becoming the first food brand to commit to buying what they are referring to as ‘bee-friendly’ almonds. Recognizing that it is one of the largest buyers of almonds in the world, purchasing approximately 25 million pounds annually, KIND has taken it upon itself to support better farming standards that are less harmful to bees, with the goal of exclusively purchasing almonds from ‘bee-friendly’ farms in five years time.
Currently only 20,000 acres of the existing 1.5 million used for almond farming in California land are bee friendly. Almond suppliers working with kind are making two significant changes to increase the number of ‘bee-friendly’ farms; refraining from the use of pesticides harmful to bees and transforming part of their orchards to become home to bees and other pollinators.
KIND’s commitment to raising the standard for sustainable sourcing ingredients exemplifies the brand’s values and mission to make the world a little kinder, while maintaining focus on its goal to champion nutrition. KIND’s commitment could not only make a difference in the longevity of the bee population in California, but also have important positive environmental impacts in the region and adjacent areas.