As members of the Impact Relations community, we lead with purpose, are rooted in authenticity, and abide by a “no spin” policy. We believe strategic communications should be transformative and transparent, and that actions and stories have the power to drive behavior and create systemic change. Business success needs to be measured by more than profit, and we commit to calculating the tangible social and environmental impact of our communications strategies whenever possible. Together we will shine a light on socially innovative solutions to some of the world’s most pressing issues.
We are looking to grow and develop a supportive community based on the shared value of wanting to use communications as a force for good. If you agree with this mandate, as stated above, pledge to these standards below.
Agencies, organizations and individuals who sign this pledge, become members of a network of professionals that hold themselves to the highest ethical standards when executing social impact strategies, campaigns and initiatives. In addition, this network will provide the opportunity for members to learn from each other and develop as Impact Relations professionals.
Members whose actions consistently fail to adhere to these standards will be reviewed and considered for removal after careful evaluation from the Impact Relations board.