We believe communications strategies should be transformative and transparent, and that a company’s actions and stories have the power to drive behavior and create systemic change. As members of the Impact Relations community, we are committed to leading with purpose, we are rooted in authenticity, and we abide by a “no spin” policy. We believe business success needs to be measured by more than profit and we commit to calculating the tangible social and environmental impact of our communications strategies whenever possible.
*This charter was created for public use. We invite any organization looking to establish a responsible charter for communications to let it serve as guiding principles to your communications principles and standards
Together we form a network of impactful communicators driving collective action for positive industry change. Collectively, we will use communications as a force for good by shining a light on socially innovative solutions to some of the world’s most pressing issues.
Agencies, brands, businesses, and individuals signing this pledge become members of a network of professionals that hold themselves to the highest ethical standards when executing Impact Relations strategies and campaigns. This network will provide an opportunity for members to learn from each other and strengthen their impact consultancy skills as impact-driven communications professionals.
*Members whose actions fail to adhere to these standards will be reviewed and considered for removal after careful evaluation from the Impact Relations board.
Impact Relations is a communications discipline, practice, and professional service, aimed to use communications strategies, messaging, campaigns, and storytelling to influence positive social and environmental impact.
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