With the rise of purpose-driven business comes a new approach to communications and marketing, emerging from a consumer-driven need to see brands embody authenticity and demonstrate tangible, positive outcomes. Attracting business and support is no longer simply about building your brand’s reputation and showcasing great products...

In late March Ford Motor Company announced its plan to counter the effects that the COVID-19 pandemic was having on the healthcare system by getting involved in the production of much-needed PPE, ventilators and respirators....

People across the world are finding inspiring ways to thank frontline healthcare workers. Seeing them in need of Personal Protective Equipment (PPE), Pledgecamp, a crowdfunding platform centered on accountability and trust, is providing a medium for people to be able to directly support healthcare workers...

As the Covid-19 crisis continues to spread like a wildfire, many businesses are seeking a lifeline. Stimulus plans notwithstanding, the crisis is forcing bankruptcies and is on course to precipitate a recession the like of which the world has not witnessed since the great depression...

It is no secret that these past few weeks have been exceptionally challenging for businesses, with over 90 US retailers having had to temporarily close their doors due to COVID-19. Companies are faced with continued, unprecedented challenges, and how they communicate their approach to these...